BOLD. STREETS. SHAPED.

London Streets. Global Standard.

MEN'S WOMEN'S

SHAPED FOR THE STREETS.

London roots. Global attitude. Shaped London fits your culture.

MEN'S WOMEN'S

Shaped London — Built for the Streets, Worn by the Bold

At Shaped, it started with a simple frustration - great style shouldn't cost a fortune or compromise on fit.

Founded in London in 2018, we set out to build a brand for men and women who move through the city with intention. No fuss. No excess. Just sharp, considered pieces that hold up from Monday morning to Saturday night.

Every collection is built around one idea: clothing that works as hard as you do - versatile enough for the street, refined enough for everywhere else.

Shaped London. Worn in the city. Built for wherever you're going next.

FALL CLEARANCE SALE

  • SHAPED™ | NORTHSHIELD COAT

    SHAPED™ | NORTHSHIELD COAT

    • 42% OFF

    SHAPED™ | NORTHSHIELD COAT

    £48.00
    £83.00 £48.00
    [%] OFF
  • HARRINGTON CHELSEA BOOTS

    HARRINGTON CHELSEA BOOTS

    • 42% OFF

    HARRINGTON CHELSEA BOOTS

    £38.00
    £66.00 £38.00
    [%] OFF
  • SHAPED™ | BRADFORD QUARTER ZIP PULLOVER

    SHAPED™ | BRADFORD QUARTER ZIP PULLOVER

    • 42% OFF

    SHAPED™ | BRADFORD QUARTER ZIP PULLOVER

    £36.00
    £63.00 £36.00
    [%] OFF
  • SHAPED™ | COLT MADDOX JACKET

    SHAPED™ | COLT MADDOX JACKET

    • 42% OFF

    SHAPED™ | COLT MADDOX JACKET

    £38.00
    £66.00 £38.00
    [%] OFF
  • COZY CARTER HOODIE

    COZY CARTER HOODIE

    • 54% OFF

    COZY CARTER HOODIE

    £28.00
    £61.00 £28.00
    [%] OFF
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KATIE & JAMES

Katie and James founded Shaped London in 2018 after years of frustration with the same problem — finding well-made, sharp-looking clothing at a price that didn't hurt.

Katie brings the eye for detail and the customer-first mindset that shapes every collection. James brings the street knowledge — what actually gets worn, what works in the real world, and what doesn't.

Between the two of them, Shaped was born. A London brand built for people who care about how they look, without making it their whole personality.

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FAST GROWING BRAND SINCE 2018

With over 5 years of experience, this London-based label has become a staple in UK's rapidly evolving clothing and lifestyle scene.

Verified Verified Reviews
Rating
Rated 4.8/5 based on 2,500+ reviews
★★★★★
"The Northshield Coat is brilliant. Kept me warm all winter without looking bulky. Feels far more expensive than it is."
James R. Verified Verified
★★★★★
"The Harrington Chelsea boots are sharp. Solid leather, great fit, and they go with everything. Exactly what I was looking for."
Marcus T. Verified Verified
★★★★★
"Ordered the Valentina heels and they arrived faster than expected. Stunning quality, got compliments the first time I wore them."
Sophie L. Verified Verified
★★★★★
"Had a small sizing question and the support team sorted it out same day. Sacramento shoes fit perfectly once I got the right size."
Liam M. Verified Verified
★★★★★
"The Laverine jacket is everything. Structured, lightweight, and looks amazing dressed up or down. Will be ordering again."
Chloe B. Verified Verified
★★★★★
"Fast shipping, great packaging, and the Northshield Coat is exactly as shown. London brand that actually delivers. Impressed."
Daniel K. Verified Verified
★★★★★
"Bought the Valentina heels as a gift. She absolutely loved them. Great quality for the price and arrived well packaged."
Emma W. Verified Verified
★★★★★
"Was unsure about ordering online but Shaped London completely changed that. Sacramento shoes look and feel premium. Great brand."
Oliver H. Verified Verified